AI Integration in Search Statistics And Facts (2025)

Introduction

AI Integration in Search Statistics: Over the past few years, adding artificial intelligence (AI) to search statistics has changed how we gather and understand data. All tools help make search data more accurate and faster to analyze by studying patterns, guessing what users are looking for, and automatically handling large amounts of information.

Whether used for improved search engine results, learning about customer behavior, or studying market trends, AI helps businesses and researchers get clear insights. As AI technology grows, it plays a bigger role in turning basic search numbers into smart, flexible systems that give real value. This article will shed more light on AI Integration in Search Statistics.

Editor’s Choice

• In 2023, around 13 million users used generative AI to perform online searches. This number is expected to grow sharply, reaching over 90 million by 2027.
• About 84% of search requests are now affected by AI-created results, showing that AI is playing a bigger role in changing how people search for information online.
• According to AI Integration in Search Statistics, Exploding topics states that around 65% of companies say AI has helped boost their SEO performance, and 67% have noticed that AI also improves the quality of their content.
• Websites using AI for SEO have seen up to a 70% rise in free (organic) website traffic.
• AI tools can cut the time spent on keyword research by 80% and improve the efficiency of content optimization by 30%, leading to higher overall productivity.
• AI-powered SEO methods have reached a 14.6% conversion rate, much better than the 1.7% seen with traditional SEO practices.
• In January 2025, 30% of Google searches included AI Overviews, changing how search results appear.
• Even though more people use AI tools, 99% of generative AI users still return to regular search engines. In 2024, Google processed 373 times more searches than ChatGPT.
• Google search users triggered an average of about 200 interactions per month, while users of AI-based tools like Perplexity and ChatGPT had much lower engagement, 15 and 12.2 monthly events, respectively.

General AI Integration in Search Statistics

• 48% of SEO specialists believe AI-generated search results will bring more visitors, and 44% think changes in AI and search engine algorithms will further improve SEO.
• 40% of marketers say they’ve seen a 6–10% increase in revenue after adding AI to their SEO approach.
• 61% of marketers now use AI to strengthen their SEO strategy.
• 67% of small companies use AI to improve their content and SEO performance.
• 07% of SEO pros already use AI tools, and 75% use AI to find keywords and write meta tags automatically.
• AI strategies have raised search rankings by 49.2%, and 46% of content shown in AI Overviews comes from top-ranking organic pages.
• It’s predicted that 28.11% of search pages will show AI Overviews, which could cause a 25% drop in organic traffic by 2026 as more people use chatbots and get answers without clicking links.
• 14% of SEO experts are worried about whether AI-generated content is real and trustworthy, and 58.64% are concerned about keeping data private and safe.
• 72% of content strategies now include AI to suggest keyword ideas and SEO topics, and 70% of marketers use AI to help plan and organize content.
• In 2025, 19% of marketers will add AI-based search tools to their SEO plans.
• 7% of enterprise-level SEO professionals prefer using ChatGPT over other large AI models for SEO work.
• Companies using AI-driven SEO methods have seen a 45% rise in organic traffic and a 38% increase in online sales (conversion rates).
• In January 2025, 74% of searches involving problem-solving on Google featured AI Overviews, showing how AI helps handle more complex questions.

Generative AI and Search Statistics

(Reference: hostinger.com)

Year	In billion USD( US $)
2020	14
2021	23
2022	40
2023	67
2024	137
2025	217
2026	304
2027	399
2028	548
2029	728
2030	897
2031	1,079
2032	1,304

• According to recent reports, over 95% of company leaders believe that generative AI will completely change how businesses use artificial intelligence.
• Around 44% of decision-makers plan to upgrade their data systems to take full advantage of generative AI.

(Reference: hostinger.in)

Marketing and advertising	37%
Technology	35%
Consulting	30%
Teaching	19%
Accounting	16%

• The tech sector closely follows marketing and advertising, with 35% of adoption, while 30% of consulting firms are also using generative AI.

AI Adoption Statistics

• According to AI Integration in Search Statistics, McKinsey stated that 61% of marketers consider AI a central part of their strategy.
• 85% of marketing professionals think generative AI will greatly impact content creation in 2024.
• Over 80% of retail and consumer businesses will use AI automation by 2025.

(Reference: bigohtech.com)

In the above chart, we can see the top business owners’ use of artificial intelligence.

Customer Service	56%
Cybersecurity/Fraud Management	51%
Digital personal assistants	47%
Customer relationship management	46%
Inventory management	40%
Content production	35%
Product recommendations	33%
Accounting	30%
Supply chain operations	30%
Recruitment and talent sourcing	26%
Audience segmentation	24%

• AI tools could increase worker productivity by as much as 40% across 16 industries.
• 37% of businesses that don’t use AI don’t fully understand how it works.
• 51% of SEO specialists think AI won’t affect their current plans.
• According to AI Integration in Search Statistics, Forbes states that 48% of marketing leaders have already invested in AI tools for their teams.
• Nearly 97% of business owners believe ChatGPT will benefit their companies.
• 58% of SEO experts consider adding AI to their daily work.
• 82% of enterprise SEOS plan to spend more on AI.

Globally Used AI Search And Developer Tools Among Developers

(Reference: statista.com)

ChatGPT	81.7%
GitHub Copilot	44.2%
Google Gemini	22.4%
Bing AI	14%
Visual Studio Intellicode	13.7%
Claude	7.6%
Codeium	5.8%
Perplexity AI	4.9%
Tabnine	4.9%
WolframAlpha	4.3%
Phind	3.6%
Amazon Q	2.8%
Meta AI	2.8%
Cody	1.3%
You.com	1.1%
OpenAI Codex	1.1%
Whisper AI	0.9%
Snyk Code	0.9%
Quora Poe	0.7%
Lightning AI	0.2%
Replit Ghostwriter	0.2%
AskCodi	0.2%
Andi	0.1%
Neeva AI	0.1%
Metaphor	0.1%

• In 2024, OpenAI’s ChatGPT was by far the most used AI tool among developers, with 82% using it regularly.
• GitHub Copilot came second at 44%, while Google Gemini was third with 22%.
• Other popular tools included Bing AI and Visual Studio IntelliCode, both owned by Microsoft.
• Claude and Perplexity AI had some usage, but traditional tools like WolframAlpha still had a steady user base at 4%, ahead of newer tools like Meta AI and Amazon Q.

AI By Voice Assistance Statistics

• In the U.S., 41% of adults use voice search every day.
• By 2024, the number of voice assistants worldwide will surpass 8.4 billion.
• Google Assistant now works with over 30,000 smart home devices globally.
• According to AI Integration in Search Statistics, McKinsey stated that 45% of voice assistant users prefer Apple’s Siri for voice searches.
• As of 2023, there are 125.2 million voice assistant users.

92% of voice assistant users search for information online, and 75% use it to set reminders. Other common tasks include:

• Sending text messages (73%)
• Scheduling calendar events (69%)
• Writing memos and emails (61%)
• Ordering products or services (57%)

(Source: thebusinessresearchcompany.com)

• The chart shows how much the global market for AI voice assistants is worth.
• The market was valued at $3.54 billion in 2024 and is expected to grow to about $4.66 billion in 2025.
• The worldwide market for AI-powered voice assistants is forecasted to hit $13.85 billion between 2026 and 2029, growing at an average annual rate of 31.3%.
• About 72% of U.S. consumers use voice assistants to search for information.
• According to AI Integration in Search Statistics, Forbes states that 66% of voice search users use it to check the weather.
• According to AI Integration in Search Statistics, McKinsey stated that 58% of users use voice assistants to set alarms and reminders.
• The smart speaker market will be worth $30 billion by 2024.

(Reference: statista.com)

• The voice recognition and speech market will reach over $53.94 billion by 2030.
• 41% of users of digital assistants are worried that the technology might be listening in on them.
• Over 80% of Google Assistant voice search results come from the top three search results, showing a high accuracy rate.
• 61% of employees say AI has helped increase productivity, making tasks easier and improving teamwork.
• 54% of businesses using AI report savings and higher efficiency, making cost reduction one of the main advantages of using AI.

Artificial Intelligence Ongoing Role in Search Statistics

• Search engines like Apple’s Safari browser search show summaries instead of long lists of links, helping people find answers faster.

(Reference: eluminoustechnologies.com)

Telecom & Communication service providers	65%
Banking & Insuarence	63%
Oil and Gas	60%
Retail & Consumer Product Goods	54%
Media & Entertainment	53%
Healthcare & Life Science	51%
Manufacturing & Hi-Tech	49%
Travel, Hospitality & Transportation	48%
Public Sector	34%

• Only 16% of people fully trust AI’s answers during searches. This shows that users still want more accurate and transparent responses.
• Around 30% of users prefer AI-generated overviews for most of their searches, about 80% of the time, which shows that more people are starting to rely on AI for quick information.
• According to AI Integration in Search Statistics, Forbes states that over 52% of SEO professionals say using AI has improved their web pages’ performance in search results.
• Even with new AI tools coming out, Google still controls 89.66% of the global search market.

Top AI SEO Statistics

• About 86% of SEO professionals already use AI in their strategies.
• According to AI Integration in Search Statistics, Forbes states that nearly 50% of U.S. businesses include AI in their marketing efforts.
• Only 4% of SEO experts think that generative AI doesn’t help improve SEO.
• 1 out of 5 marketing teams boosted their output by 50% using AI tools.
• According to AI Integration in Search Statistics, McKinsey stated that 46% of companies use AI to deliver targeted advertising.
• 67% of SEO specialists say the biggest advantage of generative AI is automating boring, repeated tasks.

(Source: seoclarity.net)

• The above statistics show us data on common SEO use cases for generative AI.
• Around 50% of marketers say that AI-driven user searches have improved site traffic.
• 52% of marketers agree that AI helped them work faster and more effectively.
• Most businesses use AI to create content outlines (63%) and brainstorm and find keywords (60%).
• According to AI Integration in Search Statistics, McKinsey stated that about 19% of SEO pros believe AI and machine learning will greatly change the SEO world.
• In 2025, 19% of marketers want to add AI-powered Search to their SEO strategies.
• Around 64% of SEO experts value the accuracy of AI tools above other features.
• AI tools can cut data review time by as much as 50%.

(Source: seoclarity.net)

• In the above chart, we can see the Enterprise SEO plans to invest in Generative AI
• 75% of companies use AI to save time on tasks like keyword research and writing meta tags.
• 61% of marketers are working to improve SEO using AI technology.
• 25% of e-commerce companies use AI to write product details.
• 58% of marketers believe ChatGPT will offer more personalized experiences to customers.

Enhanced Conversion Rates with AI Statistics

• According to AI Integration in Search Statistics, Sephora saw an 11% boost in conversion rates using AI for product suggestions and virtual assistants.
• Glassix found that websites using AI chatbots had a 23% higher conversion rate than those without.
• SalesRLAgent, an AI sales platform, helped increase conversion rates by 43.2%.
• AI-powered chatbots will manage $142 billion in e-commerce transactions by 2025.
• By 2025, 80% of customer service teams plan to use generative AI to improve agent performance and customer experience.
• According to AI Integration in Search Statistics, McKinsey stated that 64% of consumers prefer using chatbots over humans when they need quick help.
• By 2025, 30% of businesses plan to use AI to improve their testing processes, compared to only 5% in 2021.
• AI helps businesses optimise and personalise real-time customer interactions, going beyond the final sale to improve every touchpoint.

Artificial Intelligence Results Statistics

• According to AI Integration in Search Statistics, Statista states that around 58% of marketers say that generative AI helps them create better-performing content.
• These tools can speed up the process of writing blog posts, ads, and more.
• 54% of companies say AI helps them save money and run their IT, business, or network operations more smoothly.

(Reference: datatrails.ai)

Instant messaging (i.e., Chatbots)	73%
Emails	61%
Personalized services (i.e, product recommendations)	55%
Text messages	49%
Personalized advertising	46%
Long-form written content (i.e., website content)	42%
Phone calls	36%

• After using AI, 52% of businesses have seen better results in their tech systems.
• 48% of organizations report an improved customer experience thanks to AI.
• Due to generative AI, business leaders expect a 9% rise in customer satisfaction and engagement over the next three years.
• 67% of executives believe generative AI won’t shake up their industries too much.
• According to AI Integration in Search Statistics, Statista states that 69% of leaders think AI will help create new jobs and open more career opportunities.
• 68% of hiring managers are hopeful or cautiously optimistic about generative AI’s role in finding and selecting candidates.

AI Investment and Funding Statistics

(Source: hostinger.com)

• In 2024, total worldwide investment in artificial intelligence (AI) reached $20 billion. As the global AI market expands, bigger investments are expected in the coming years.
• The United States and China are the two biggest countries that are putting money into AI development.
• By 2030, AI could raise China’s GDP by 26.1%, while the U.S. may see a 14.5% increase.
• Together, both nations are expected to contribute about $10.7 trillion to the global economy, making up nearly 70% of AI’s worldwide impact.
• ASAPP is the leader in funding conversational AI startups, having raised $380 million to support its growth.

(Reference: hostinger.in)

AI Chatbot Startup	Funding
ASAPP	$380 million
Moveworks	$305 million
Poe by Quora	$226 million
Observe.ai	$214 million
Ada	$190.6 million
Cresta	$151million
Woebot Health	$123.3 million
Forethought	$92 million
Ushur	$92 million
Kasisto	$81.5 million

• The chatbot market is expanding quickly. For example, ASAPP, an AI messaging company, raised $380 million in funding.
• According to Statista, total funding for AI messaging platforms could hit $1.25 billion by 2025.
• In 2024, Openai received the most money for machine learning—$11 billion, much more than its competitors. The next closest company received just over $600 million.

AI-Powered Tools in Keyword Research

• The keyword research tools market was worth $1.2 billion in 2024. It’s expected to grow 9.1% annually, reaching $2.5 billion by 2033.
• As of 2025, 86% of SEO professionals use AI tools as part of their strategies.

(Reference: authorityhacker.com)

Response	% of votes
I don’t trust it	5.7%
I have doubts	39.4%
It’s pretty accurate	40.9%
I trust it a lot	11.2%
Complete trust	2.8%

• 75% of businesses use AI to save time on keyword research and meta-tag optimization.
• According to AI Integration in Search Statistics, McKinsey stated that 61% of marketers use AI to improve their SEO efforts.
• AI tools help create better keyword strategies by suggesting related terms and topics for content creation.
• In March 2025, 13.14% of all search queries triggered AI-generated overviews, up from 6.49% in January.
• Keywords that trigger AI overviews are more likely to result in zero-click searches, meaning users get answers directly from the search results without clicking any links.

Artificial Intelligence and Search Trust Statistics

• About 46% of Americans feel hopeful and uneasy about the growing impact of AI.
• Roughly 38% are more nervous than excited about AI, while only 15% feel mostly positive.
• Around 74% of business leaders believe the benefits of generative AI outweigh its risks.
• 37% say it’s still difficult to make sense of the results these AI tools produce.
• Only 23% of U.S. adults trust generative AI when used on social media.
• 59% say they don’t understand how AI systems decide what content to show.
• 66% are worried about how generative AI might affect their personal privacy when used in social apps.
• 39% say they’d trust influencers less if they used AI to create their content more often.

• 80% of Americans fear AI could copy someone’s voice or image to break into secure information.
• Only 27% trust AI-powered search results, while 31% are sceptical.
• 52% say they trust businesses that use AI just as much as those that don’t.
• Surprisingly, 75% of consumers are comfortable with and trust AI-generated content.

AI in Business and Marketing Statistics

• 83% of companies now consider AI an important part of their business plans.
• 90% believe using AI gives them an edge over their competitors.
• 37% of businesses have adopted some form of AI—this is a 270% jump over the past 4 years.
• A 2023 survey found that 65% of businesses now use generative AI regularly in at least one part of their operations.
• About 83% of firms consider AI a key part of their long-term goals.
• The AI industry will generate about $126 billion annually by 2025.
• Around 77% of gadgets and tools today include some AI features.
• Also, 88% used AI to personalize the customer journey on different channels.
• In 2024, around 69.1% of marketers said they were using AI in their strategies, up from 61.4% in 2023. This shows growing trust in AI to improve marketing results.
• A 2023 report showed 73% of U.S. marketers had used generative AI tools for content creation.
• Around 42% of companies already use AI, while 40% are looking into it.
• In 2023, 37% of U.S. marketing and advertising professionals used AI.
• A survey in 2024 again showed that 69.1% of marketers had adopted AI, up from 61.4% the year before.
• Marketing and advertising lead in generative AI, with 37% of professionals using these tools.
• Over 80% of marketers worldwide have used some form of AI in their digital marketing efforts.

Mitigating Risks of Artificial Intelligence

• According to IBM’s Global AI Adoption Index, 60% of businesses using AI haven’t developed ethical guidelines, and 74% haven’t taken steps to reduce biases in AI.
• A Salesforce survey found that over half of employees believe generative AI is biased (59%) and inaccurate (54%).
• 64% of workers have passed off AI-generated work as their own, and 41% admitted they would exaggerate their AI skills to get a job, contract, or promotion.
• Just 39% of American adults trust that AI technology is safe and secure.
• Most (85%) believe AI safety should be a joint effort between the government, tech companies, and universities.

Top AI Search Engines Statistics

#1. Google

• In March, Google handles around 16.4 billion daily searches from users in the U.S.
• This means 189,815 searches per second or about 11.4 million searches per minute on Google.com.
• The average Google user does 4.2 daily searches, but the median number is lower, at only 1.8.

(Reference: onthemap.com)

• According to Datos stats, 58.5% of searches in the U.S. do not lead to any clicks on search results. In the EU, the rate of zero-click searches is slightly higher at 59.7%.
• In Google’s first year, it processed only 10,000 searches a day.
• By 2025, Google is expected to handle 13.6 billion searches daily, which is nearly 5 trillion searches each year.
• In 2024, Google held 91.47% of the global market share. This slightly dropped to 90.14% in March 2025.
• Out of the 5.56 billion internet users worldwide, approximately 4.9 billion use Google.
• According to Semrush, Google had 139.9 billion visits in February 2025, including 6.4 billion unique visitors.
• In 2023-2024, Bing Chat was launched, and ChatGPT became a popular tool for the public.
• As of 2024, the U.S. had the largest share of Google traffic, making up 19.58% of total visits in the last three months. India came second with 8.24%, followed by Brazil at 5.86% and Japan at 5.82%.

#2. Bing

• Bing has over 6.1 billion active users every month. A recent survey showed that 4.04% of business leaders prefer Bing over Google.

As of February 2025, Bing has 3.95% of the global search engine market share. Here’s how the market is split:

• Google leads with 90.14% market share as of May 2024.
• Bing follows with 4%.
• Yahoo! has 1.3%.
• Yandex holds 2.3%.
• DuckDuckGo has 0.7%.
• Baidu controls 0.67%.

(Reference: demandsage.com)

• The pie chart above depicts the share of Bing users based on age.
• Bing’s market share is higher in the U.S. than globally. Recent data shows that Bing holds 7.56% of the U.S. search engine market.
• In March 2025, Bing made up 28.85% of the desktop search engine market and 71.15% of the mobile search market worldwide.
• On desktop, 44 million users use Bing exclusively and don’t use Google.
• Bing is less popular among mobile users, trailing behind Yandex, Yahoo, and Baidu, which puts it in 5th place.
• Bing has 38.46% of the market share for U.S. console users. Bing is the default search engine on Xbox, making it more popular in this market.
• As of February 2025, Bing holds 17.74% of the desktop market share in the U.S.
• Every month, people search for “Google” on Bing 46,220,000 times.
• A recent survey found that 23% of business leaders prefer Bing over Google.
• Bing users tend to spend more money online than Google users. About 32% of Bing users spend more, and 48% of Bing users have household incomes in the top 25% in the U.S.
• Each month, Bing receives 26% more branded searches than Google.

#3. Perplexity

• In 2025, Perplexity AI handles over 100 million search requests every week.
• The site now gets more than 155 million monthly visits, making it the 288th most visited website worldwide. In March 2025, it saw a big rise with 159.7 million visits, up 204.77% from 52.4 million in March 2024.

(Reference: electroiq.com)

• The above chart shows the Perplexity of AI funding in the past years.

Years	In millions ($)
Aug 09, 2024	250
Apr 23,2024	62.7
Jan 04, 2024	73.6
Mar 28, 2023	25.6
Sep1,2022	3.1

• Around 82% of visitors go directly to the site, while 11.65% come from search engines.
• Almost half of Perplexity AI’s users are from Indonesia (24.78%) and India (22.16%).
• In Indonesia, nearly 92.53% of people use Perplexity AI on their phones.
• About 59.69% of American users prefer using it on a computer.
• Overall, about 63.53% of users access Perplexity through mobile devices, while 36.47% use desktops. This is roughly a 2-to-1 split favouring mobile.
• As of January 2024, Perplexity AI had an estimated value of $520 million.
• This came after a $73.6 million Series B funding round, following the $25.6 million it raised in 2023, bringing total funding to $99.2 million.
• Right now, the company is in talks to raise more money, which could push its value up to $1 billion.
• Perplexity is also planning to raise $1.5 billion more, which could boost its estimated worth to $18 billion.

#4. Brave Search

• Brave Search receives about 43.11 million searches daily, which amounts to more than 1.34 billion searches monthly and around 15.21 billion searches annually.
• In a recent update, Brave Search recorded 411.7 million monthly searches, a 10.67% jump from the previous month.

(Reference: taptwicedigital.com)

• Brave Browser now has over 35.6 million users daily, up 21.58% from 25.3 million in January 2024.
• The Browser also sees 82.7 million active users each month, a 13.19% increase compared to last year.
• Brave currently holds more than 1.5% of the global browser market.
• The Brave app has been downloaded over 100 million times on mobile devices.
• In January 2025, the iPhone version of the Brave Browser was downloaded more than 800,000 times, and the Android version had over 2 million downloads just that month.
• Regarding gender, about 74.69% of Brave users are men, while 25.31% are women. For comparison, Google Chrome users are 61.67% male and 38.33% female.

The Brave Company has 175 remote employees working across five continents:

• 115 are in the U.S.
• 49 are in Europe
• 28 are in Asia
• 11 work from South America
• 8 are based in Africa

Conclusion

AI in search engines is quickly changing how people look for information online. Big names like Google, Bing, and newer platforms such as Perplexity and Brave Search are now using AI to make search results faster, smarter, and more tailored to each user. As more people rely on these tools, search engines are being upgraded to meet growing demands.

This rise in AI-driven searches improves how we find answers and creates new chances for businesses and tech companies to innovate and grow. This article sheds enough light on AI Integration in Search Statistics.